February 19, 2014

Home Instead Senior Care Joins The Global CEO Initiative on Alzheimer’s Disease

Home Instead to advance global momentum triggered by G8 Dementia Summit to improve care for families touched by Dementia

WASHINGTON, DC – The Global CEO Initiative (CEOi) on Alzheimer’s Disease today announced that Home Instead Senior Care© – the world's leading provider of in-home care services for seniors will join the CEOi to advance the quality of care for those suffering from Alzheimer’s and Dementia.

Through its diverse group of leading global businesses, including Home Instead, the CEOi is seeking to improve the way society addresses Alzheimer’s patients and caregivers by working in collaboration with governments and NGOs.

Building on the momentum triggered by the recent G8 Dementia Summit commitments to a global response to Dementia, Home Instead joins CEOi member companies including GE, Pfizer, Merck, Bank of America, Lilly, Nestle Health Science, AC Immune, Banner Health, Sanofi, Takeda Pharmaceutical, and Janssen.

Home Instead is an innovator in Alzheimer’s and Dementia care delivery and will be an invaluable resource as we work with governments to develop new and improved models of care for the tens of millions of families suffering from Alzheimer’s and Dementia around the world,” said George Vradenburg, Convener of the CEOi. “Home Instead’s focus on making home care accessible for families around the world makes them an ideal member to help us move this important issue forward with corporations.”

Every four seconds, another person is diagnosed with Alzheimer’s or Dementia. Without a drug to slow the progression of the disease, the prevalence of Alzheimer’s and Dementia, which already costs the world $605 billion annually, is projected to triple from 44 million to 135 million by 2050, leaving an unprecedented number of people reliant on the care of others.

“Families around the world are experiencing the financial, emotional and social impact of this 21st century epidemic.  The CEOi brings together the full range of biopharmaceutical, financial, medical foods, diagnostics, financial service and care delivery companies to deal with this disease and its impact on families,” said Roger Baumgart, Chief Executive Officer of Home Instead Senior Care. “We believe that together we can make a meaningful impact in improving the way Alzheimer’s care is viewed and delivered across the globe.”


The Global CEO (CEOi) Initiative on Alzheimer’s Disease is an organization of private-sector leaders who have joined together to provide business leadership in the fight against Alzheimer’s. The CEO Initiative seeks to partner with public leaders to transform the disease from a social, health, and economic crisis into an opportunity for healthy aging and innovation in research and care. The CEO Initiative believes that, during this era of aging populations, it will take visionary, coordinated, goal oriented leadership of public and private leaders working together to solve our greatest challenges. 


Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's leading provider of non-medical in-home care services for seniors, with more than 1,000 independently owned and operated franchises providing more than 50 million hours annually of care throughout the United States and 17 additional countries. Local Home Instead Senior Care offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and Education® Program to work with seniors who live with these conditions. This world class curriculum is also available free to family caregivers online or through local Home 


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