June 17, 2025

Breaking the Silence: Jay Reinstein’s Mission to End Alzheimer's Stigma

About This Episode

In this episode of BrainStorm, host Meryl Comer talks with Jay Reinstein, a former assistant city manager in North Carolina, about his 12 to15-month journey involving neuropsychological testing and brain scans before being diagnosed with early-onset Alzheimer's at age 57. Rather than retreat from public life, Jay transformed his diagnosis into a platform for advocacy, serving on national boards including Voices of Alzheimer’s and lobbying Congress for more funding. The episode covers the benefits of early diagnosis, lifestyle changes, support groups, and innovative programs like the Sunflower Lanyard for travelers with hidden disabilities. Jay emphasizes his fight to reduce the stigma of Alzheimer’s while honestly discussing its challenges.

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