Changing the Game: George Vradenburg and the NYAS team up to end Alzheimer's disease.

New York Academy of Sciences Magazine

George Vradenburg's resume reads like a roadmap to prototypical business success. He was Phi Beta Kappa in college and attended Harvard Law School. He later co-published a magazine and brokered deals for media giants like CBS, Fox, and AOL, founding two charities in his spare time. George Vradenburg, to be sure, is a man who seized his life and career by the horns.

But then it all changed.

In the early '90s, as his mother-in-law faded with Alzheimer's disease, Vradenburg could only sit back idly, helplessly.

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