Must reads

• An April 25, 2014 National Post (Canada) opinion piece by University of Cambridge researcher Brianne Kent urged Canada to make Alzheimer's a priority. According to Kent, "There is an urgent need to find effective treatments for this epidemic. The World Health Organization has announced Alzheimer’s disease as a public health priority. It is a modern plague and we need a cure. We need to increase the investment in research to improve early detection and prevention, provide support for family caregivers and strengthen Canada’s care industry."
• An April 24, 2014 Huffington Post piece by Mary Woolley, President and CEO of Research!America, highlighted the need for voters to make medical research and innovation a priority this election season. According to Woolley, "As candidates embark on endless rounds of campaign activities to win the hearts and minds of voters, it's critical that they not neglect, by choice or lack of awareness, a key issue that has tremendous implications for the health and prosperity of Americans: medical research and innovation…Ironically, given today's unprecedented scientific opportunity, elected officials have not provided the resources it takes to capitalize on monies previously invested, forcing innovators to delay or abandon studies that could lead to new therapies and cures for insidious health threats such as Alzheimer's, cancer and obesity."
• An April 24, 2014 West article reported on an international Alzheimer's awareness campaign aimed at young people that demonstrates the impact of Alzheimer’s. According to the article, "Launched in France by Fondation Médéric Alzheimer, the initiative inspires to Snapchat, a smartphone app, largely used by adolescents and young people, to show and share pics that fade after a few seconds." [Video demonstration here]